Promotion of IT startups

In 2022 the field of information technology has undergone significant changes. Approaches to building a business and logistics have fundamentally changed. Meanwhile, startup founders focus on product development and overlook the need for information support. …

Case complex marketing for IT companies

Complex, not always understandable to consumers product, high prices, over-the-top competition – it’s not easy to promote yourself in the market of IT-services even with big budgets. General marketers often do not understand the specifics …