Promotion of IT startups

In 2022 the field of information technology has undergone significant changes. Approaches to building a business and logistics have fundamentally changed. Meanwhile, startup founders focus on product development and overlook the need for information support. …

Promotion of IT companies

The market that offers IT products and services is constantly expanding. Entering it is always associated with difficulties in finding the first customers. To bring your offers to your target audience, to start selling, it …

Case complex marketing for IT companies

Complex, not always understandable to consumers product, high prices, over-the-top competition – it’s not easy to promote yourself in the market of IT-services even with big budgets. General marketers often do not understand the specifics …

Launching a FinTech Startup

Tech startups create products for various business sectors. They have received a powerful impetus in medicine, finance, banking, and education.  The task of such a startup is to build up its value, create a new …

SEO for IT

IT-companies belong to the B2B – “business to business. This means that the approach to SEO promotion will be different from the common practice. Semantics will have to be thoroughly worked out, attention will have …

Warum sind Marketingmetriken erforderlich

Indikatoren im Marketing

Marketing-Kennzahlen werden benötigt, um die Wirksamkeit von Werbekampagnen und die Arbeit der Vermarkter innerhalb eines bestimmten Zeitraums zu bewerten. Die Kenntnis der Metriken hilft bei der Optimierung der Ausgaben für Werbung und Verkaufsförderung.