Successful attraction of venture investors as well as the future of an IT startup depend on a proper promotion strategy. Quality marketing and PR should accompany the idea from the moment of its creation to the incarnation and further sales.
Marketing
Marketing is aimed at satisfying consumer needs, providing competitive advantages in purchasing products, retaining old and gaining new customers. We know how important it is to effectively research the market and apply trending techniques to help customize a company’s products to meet market and customer needs. In our articles, we describe the marketer’s optimal arsenal for research and profit growth.
It is not easy to sell IT products, because there are many competitors, the cost is high, and the outcome of the purchase is difficult to predict. It is important for the client to buy not a service or product, but a ready-made solution that demonstrates efficiency and benefits.
Promotion of SaaS products helps to increase sales, solve specific problems of customers. Marketing techniques designed for cloud-based products improve conversion rates, expand the set of advertising tools, and increase loyalty.
The goal of any IT company is to enter a wide market, build a reputation and sell its IT product. To achieve this goal, it is necessary to use marketing competently, building communication with all segments of the target audience.
Selling IT products requires expertise and simplicity at the same time. A company should demonstrate itself to users, create an image, and become attractive to employees.
