Brand promotion for IT

IT-market demonstrates steady growth. There is a demand for information technologies in all business spheres. Increase of competition and struggle for clients leads to the fact that it is necessary to stand out from the general mass, to have own chip and recognizable brand.

How to promote yourself to the developers

How to promote yourself to the developers

Specialists in software, application and platform development are always in demand. An abundance of competitors forces you to engage in constant promotion, to demonstrate your expertise and value. How do you do this to get clients to line up?

SEO for IT

The impact of SEO on promotion in the IT marketplace

Promotion of IT topics through SEO requires careful elaboration of semantics, optimisation of the site and creation of expert content. It is important to pick up mechanics, bundles and tools, to increase trust in the web resource for Google.

Promotion of IT startups

Promotion of IT startups

Successful attraction of venture investors as well as the future of an IT startup depend on a proper promotion strategy. Quality marketing and PR should accompany the idea from the moment of its creation to the incarnation and further sales.

How to make marketing for IT companies effective

The goal of any IT company is to enter a wide market, build a reputation and sell its IT product. To achieve this goal, it is necessary to use marketing competently, building communication with all segments of the target audience.

How to promote your business in Germany with Xing

How to promote your business in Germany with Xing

An overview of the advertising opportunities that the professional social network Xing gives to a company What is Xing A business-oriented social network, a local analog of LinkedIn, popular among the German-speaking segment of Europe …

Promotion in messengers

Promotion in messengers

Multichannel promotion implies active use of advertising in messengers. It helps to build trust among users and automate sales, accompanying the client from the moment of acquaintance with the product to its purchase.

Peculiarities of advertising in Asia

Promotion Trends in the East

Attractive Asian market is not easy to conquer because of the specific mentality. The inhabitants of Japan and South Korea appreciate lightness, multiple meanings, colorfulness and national color with a philosophical tinge in advertising.

Audit of IT-infrastructure

Audit of IT-infrastructure

IT-infrastructure audit helps to work out an effective development strategy, minimize risks, reach a high level due to the introduction of up-to-date information technologies.

Securing a server

Server Protection

IT infrastructure requires constant attention and protection from failures and unauthorized access. An effective information flow management system is created to ensure server protection.

Server administration

Server Configuration

Choosing a reliable provider and a good server are equally important for business. But finding them is half a job, it is necessary to configure, administer, select hardware and software for the server.

Remote Server Support

Remote Server Support

Any equipment, be it computers, peripherals or servers, has a tendency to fail. In most cases, the problem can be resolved quickly by contacting a technician remotely.

HR marketing in the era of digital technologies: streaming recruitment

The trend towards universal digitalization requires employers to implement new HR technologies. Comprehensive HR marketing system, based on proven mechanics and using digital tools, makes it possible to reduce the cost and simplify the recruiting process, build a strong HR brand and get the best candidates on the market.

Promotion of outsourcing services in IT

Promotion of Outsourcing Services in IT

The article considers the main aspects of the promotion of outsourcing services in the IT sphere. It describes the services that are in demand, presents innovative strategies and tips that will help outsourcing companies to successfully overcome competition and assert their position in the market.