IT-market demonstrates steady growth. There is a demand for information technologies in all business spheres. Increase of competition and struggle for clients leads to the fact that it is necessary to stand out from the general mass, to have own chip and recognizable brand.
IT-market demonstrates steady growth. There is a demand for information technologies in all business spheres. Increase of competition and struggle for clients leads to the fact that it is necessary to stand out from the general mass, to have own chip and recognizable brand.
Specialists in software, application and platform development are always in demand. An abundance of competitors forces you to engage in constant promotion, to demonstrate your expertise and value. How do you do this to get clients to line up?
Promotion of IT topics through SEO requires careful elaboration of semantics, optimisation of the site and creation of expert content. It is important to pick up mechanics, bundles and tools, to increase trust in the web resource for Google.
Successful attraction of venture investors as well as the future of an IT startup depend on a proper promotion strategy. Quality marketing and PR should accompany the idea from the moment of its creation to the incarnation and further sales.
The goal of any IT company is to enter a wide market, build a reputation and sell its IT product. To achieve this goal, it is necessary to use marketing competently, building communication with all segments of the target audience.
How an expert interview can help sell your services, product, service
Organising an expert interview with an executive is a good way to strengthen a company’s reputation and add recognition to the brand. Proper marketing promotion of the interview will help to gather a base for remarketing and get a sales boost in the long run.
An overview of the advertising opportunities that the professional social network Xing gives to a company What is Xing A business-oriented social network, a local analog of LinkedIn, popular among the German-speaking segment of Europe …
Multichannel promotion implies active use of advertising in messengers. It helps to build trust among users and automate sales, accompanying the client from the moment of acquaintance with the product to its purchase.
Attractive Asian market is not easy to conquer because of the specific mentality. The inhabitants of Japan and South Korea appreciate lightness, multiple meanings, colorfulness and national color with a philosophical tinge in advertising.
IT-infrastructure audit helps to work out an effective development strategy, minimize risks, reach a high level due to the introduction of up-to-date information technologies.
IT infrastructure requires constant attention and protection from failures and unauthorized access. An effective information flow management system is created to ensure server protection.
Choosing a reliable provider and a good server are equally important for business. But finding them is half a job, it is necessary to configure, administer, select hardware and software for the server.
Any equipment, be it computers, peripherals or servers, has a tendency to fail. In most cases, the problem can be resolved quickly by contacting a technician remotely.
HR marketing in the era of digital technologies: streaming recruitment
The trend towards universal digitalization requires employers to implement new HR technologies. Comprehensive HR marketing system, based on proven mechanics and using digital tools, makes it possible to reduce the cost and simplify the recruiting process, build a strong HR brand and get the best candidates on the market.
The article considers the main aspects of the promotion of outsourcing services in the IT sphere. It describes the services that are in demand, presents innovative strategies and tips that will help outsourcing companies to successfully overcome competition and assert their position in the market.
How to promote outsourcing services in the IT sector
A comprehensive strategy for finding clients: 18 steps
Get a guide to outsourcing promotion
How to promote outsourcing services in the IT sector
A comprehensive strategy for finding clients: 18 steps