IT-market demonstrates steady growth. There is a demand for information technologies in all business spheres. Increase of competition and struggle for clients leads to the fact that it is necessary to stand out from the general mass, to have own chip and recognizable brand.
Successful attraction of venture investors as well as the future of an IT startup depend on a proper promotion strategy. Quality marketing and PR should accompany the idea from the moment of its creation to the incarnation and further sales.
It is not easy to sell IT products, because there are many competitors, the cost is high, and the outcome of the purchase is difficult to predict. It is important for the client to buy not a service or product, but a ready-made solution that demonstrates efficiency and benefits.
Building the marketing and promotion of IT services requires the utmost attention to building the company’s reputation. It is important to create a marketing strategy, attract traffic, and increase conversions. It is important to create a marketing strategy, attract traffic, and increase conversions, so that users become customers and come back for more services.
Promotion of SaaS products helps to increase sales, solve specific problems of customers. Marketing techniques designed for cloud-based products improve conversion rates, expand the set of advertising tools, and increase loyalty.
The goal of any IT company is to enter a wide market, build a reputation and sell its IT product. To achieve this goal, it is necessary to use marketing competently, building communication with all segments of the target audience.
Selling IT products requires expertise and simplicity at the same time. A company should demonstrate itself to users, create an image, and become attractive to employees.
Advertising for IT
How to launch an advertising campaign in IT
A complete guide from a professional marketer
Advertising for IT
How to launch an advertising campaign in IT
A complete guide from a professional marketer
