IT-market demonstrates steady growth. There is a demand for information technologies in all business spheres. Increase of competition and struggle for clients leads to the fact that it is necessary to stand out from the general mass, to have own chip and recognizable brand.
The metrics in marketing are needed to evaluate the effectiveness of advertising campaigns, the work of marketers during a certain period. Knowledge of metrics helps to optimize the costs of advertising and promotion.
The IT market is booming; the number of companies willing to sell their developments is constantly increasing. If you do not invest into advertising, promotion and marketing, even good products remain unclaimed.
Case study on how comprehensive IT marketing works, how to promote an IT company on the Internet. Features of advertising and promotion of IT companies on the Internet.
Presentation of a startup to investor is an important stage in the realization of an IT project. It requires a long preparatory period in order to get financing. It is necessary to develop a strategy, a budget, as well as to be able to explain the essence and value of an idea in a few minutes.
Startups need money, so they look for investors and crowdfund. Crowdfunding platforms are used to place and promote projects in the online space, and provide legal and financial support.
Every startup lacks investment, resources and expertise. Business accelerators are designed to solve the problem, offering expert support and growth to start-ups even with relatively small resources.
The life cycle of a startup may be short, or it may develop into a powerful company with huge potential. To bring an idea to life requires funding, which is provided by venture capital funds.
Marketing for IT company is a tool to increase sales and customer loyalty. The main task of marketing becomes achieving the goals set for the company. It is necessary to constantly test new hypotheses and quickly adapt to market changes.
Companies in the IT sphere need promotion. They often use cases as proof of their expertise. It is connected with the fact that clients prefer companies which demonstrate visible results in solving concrete problems.
Selling software always involves a certain risk, because ideas are in the air and can be intercepted by competitors. How can you make sure that as many users as possible who are interested in a unique product find out about the product’s launch on the market?
How to promote software
A detailed guide on how to enter the IT market
Get a guide on how to promote software
How to promote software
A detailed guide on how to enter the IT market
