IT-market demonstrates steady growth. There is a demand for information technologies in all business spheres. Increase of competition and struggle for clients leads to the fact that it is necessary to stand out from the general mass, to have own chip and recognizable brand.
Selling software always involves a certain risk, because ideas are in the air and can be intercepted by competitors. How can you make sure that as many users as possible who are interested in a unique product find out about the product’s launch on the market?
It is impossible to promote fintech, edtech and biotech projects on the international markets without a well-thought-out PR. Recognizable brand allows gaining the trust of clients, asserting oneself, promoting and scaling up business.
Implementation of products and services of IT companies is impossible without complex promotion. The task of PR is to form a potential client’s desire to solve his problem by purchasing the company’s products.
IT-market demonstrates steady growth. There is a demand for information technologies in all business spheres. Increase of competition and struggle for clients leads to the fact that it is necessary to stand out from the general mass, to have own chip and recognizable brand.
Specialists in software, application and platform development are always in demand. An abundance of competitors forces you to engage in constant promotion, to demonstrate your expertise and value. How do you do this to get clients to line up?
Targeting in social networks for IT projects: setting up parameters for selecting the target audience, creating blocks and posts, setting up KPIs. The tasks that targeting advertising solves, the resources for it and the stages of the advertising campaign.
How contextual advertising helps IT companies market themselves
Promoting IT companies through contextual advertising increases the number of applications or calls. High competition always means high cost of leads. Advertising, on the other hand, is required to increase brand awareness and collect more applications.
Social networks unite a lot of people, which opens up great opportunities for promotion. In order to win the loyalty and attention of users, increase the reach and enhance the recognition of the products, you need time, finances and a clear promotion plan.
Promotion of IT topics through SEO requires careful elaboration of semantics, optimisation of the site and creation of expert content. It is important to pick up mechanics, bundles and tools, to increase trust in the web resource for Google.
The high-tech industry needs advertising as the need for sophisticated IT products increases. Selling information technology is difficult, marketers need to be on topic themselves and be able to convey the idea of its benefits to the consumer.
How to sell IT technologies
Peculiarities of advertising in the IT-technology market
Step-by-step guide to launching an advertising campaign
How to sell IT technologies
Peculiarities of advertising in the IT-technology market
Step-by-step guide to launching an advertising campaign
