We offer a large selection of articles on SEO-promotion, primarily for IT-projects, which are based on practical recommendations and advice from subject matter experts, working methods and mechanics.
HR marketing in the era of digital technologies: streaming recruitment
The trend towards universal digitalization requires employers to implement new HR technologies. Comprehensive HR marketing system, based on proven mechanics and using digital tools, makes it possible to reduce the cost and simplify the recruiting process, build a strong HR brand and get the best candidates on the market.
In today’s digital world, promoting a mobile app development company is critical to success. This article offers 10 steps to help you effectively promote your company and attract customers in the competitive mobile technology industry.
The IT market is booming; the number of companies willing to sell their developments is constantly increasing. If you do not invest into advertising, promotion and marketing, even good products remain unclaimed.
It is impossible to promote fintech, edtech and biotech projects on the international markets without a well-thought-out PR. Recognizable brand allows gaining the trust of clients, asserting oneself, promoting and scaling up business.
IT-market demonstrates steady growth. There is a demand for information technologies in all business spheres. Increase of competition and struggle for clients leads to the fact that it is necessary to stand out from the general mass, to have own chip and recognizable brand.
Promotion of IT topics through SEO requires careful elaboration of semantics, optimisation of the site and creation of expert content. It is important to pick up mechanics, bundles and tools, to increase trust in the web resource for Google.
It is not easy to sell IT products, because there are many competitors, the cost is high, and the outcome of the purchase is difficult to predict. It is important for the client to buy not a service or product, but a ready-made solution that demonstrates efficiency and benefits.
Building the marketing and promotion of IT services requires the utmost attention to building the company’s reputation. It is important to create a marketing strategy, attract traffic, and increase conversions. It is important to create a marketing strategy, attract traffic, and increase conversions, so that users become customers and come back for more services.
Selling IT products requires expertise and simplicity at the same time. A company should demonstrate itself to users, create an image, and become attractive to employees.
Advertising for IT
How to launch an advertising campaign in IT
A complete guide from a professional marketer
Advertising for IT
How to launch an advertising campaign in IT
A complete guide from a professional marketer