What is MSP marketing

What is MSP marketing

MSP marketing is about attracting the interest of a multi-service provider offering management and SaaS services to the business, establishing long-term cooperation. The marketing methods used are in many ways similar to B2B, although there are differences.

Launching a FinTech Startup

Launching a FinTech Startup

Information technology startups are in demand in all fields, emerging at the intersection of science and IT development.

Marketing metrics

Marketing metrics

The metrics in marketing are needed to evaluate the effectiveness of advertising campaigns, the work of marketers during a certain period. Knowledge of metrics helps to optimize the costs of advertising and promotion.

Marketing plan for an IT company

Marketing plan for an IT company

The IT market is booming; the number of companies willing to sell their developments is constantly increasing. If you do not invest into advertising, promotion and marketing, even good products remain unclaimed.

Case complex marketing for IT companies

Case study on how comprehensive IT marketing works, how to promote an IT company on the Internet. Features of advertising and promotion of IT companies on the Internet.

Presentation of a startup to an investor

Presentation of a startup to investor is an important stage in the realization of an IT project. It requires a long preparatory period in order to get financing. It is necessary to develop a strategy, a budget, as well as to be able to explain the essence and value of an idea in a few minutes.

Crowdfunding platforms

Startups need money, so they look for investors and crowdfund. Crowdfunding platforms are used to place and promote projects in the online space, and provide legal and financial support.

IT accelerators

Every startup lacks investment, resources and expertise. Business accelerators are designed to solve the problem, offering expert support and growth to start-ups even with relatively small resources.

Venture funds in IT topics

The life cycle of a startup may be short, or it may develop into a powerful company with huge potential. To bring an idea to life requires funding, which is provided by venture capital funds.